Maurice Patterson Brand Guide & Brand Book

1. 

   BRAND FOUNDATIONS (Blog 1)

   1. - Brand Purpose

   2. - Brand Vision

   3. - Brand Mission

   4. - Brand Promise

   5. - Brand Values

   6. - Brand Essence

   7. - Tagline(s)

   8. - Positioning Statement

   9. - Differentiators

   10. - Audience Snapshot

   11. - Customer Transformation

   12. - Short Brand Story

LOGO SYSTEM & USAGE (Blog 2)

- Primary Logo- Secondary Logos- Monogram/Icon- Badge/Seal- Black/White Versions - Clear Space- Minimum Sizes- Background Rules- Incorrect Usage- Favicon

COLOR PALETTE & TYPOGRAPHY (Blog 3)

- Primary Palette- Secondary Palette- Accents- Usage Ratios- Color Mood- Headline Typeface- Body Typeface- Display Fonts- Typography Hierarchy - Spacing Rules- Web Standards

VOICE, TONE & MESSAGING (Blog 4)

- Voice Pillars- Tone Variations- On-Brand Phrases- Words to Avoid- Friend-Language- Brand Vocabulary- Caption Style- Email Style- Client Communication - Bio Examples- CTA Formulas- Messaging Templates

PHOTOGRAPHY & VISUAL STYLE (Blog 5)

- Mood & Energy- Lighting- Portrait Composition - Color Grading- Wardrobe- Backgrounds- Props- Cropping Rules- Social Cover Style- Video Style- Texture/Pattern Use - Photo Mood Board

APPLICATIONS & TEMPLATES (Blog 6)

- Social Templates - Quote Templates - Reel Covers- Website Layout

- Email Signatures - Slide Decks- PDF/E-book Style - Program Banners - Product Cards

- Membership Branding - Business Cards- Print Materials

THE MAURICE STORY (Blog 7)

- Origin Story- Clarity Gift- Phoenix Moment - Why Clarity- Timing Influence

- Philosophy

ESSENCE & ARCHETYPES (Blog 8)

- Essence Word- Essence Keywords- Archetype Blend- Energetic Signature - Brand Philosophy- Emotional Tone Map - Trust Factors- Purpose Manifesto

AUDIENCE UNIVERSE (Blog 9)

- Primary Categories - Psychographics- Emotional Needs- Pain Points

- Why They Find You- Desired Identity- Audience Archetypes - Transformation Map

THE MAURICE EXPERIENCE (Blog 10)

- Experience Promise- Emotional Sensations - Client Journey- Atmosphere- Brand Rituals- Signature Language- Differentiators- Afterglow Effect

FRAMEWORKS & SYSTEMS (Blog 11)

- Clarity Continuum - Momentum Oracle - CTA System- Phoenix Stages

- Formula 40- Clarity in Motion- Movers Mark Membership - Timing Codes- 6-Week Structure- Language Framework

AESTHETIC & MOOD (Blog 12)

- Aesthetic Keywords - Editorial Style- Color Mood Stories - Textures/Patterns

- Photo Moodboard- Social Moodboard- Website Moodboard - Print Moodboard- Lighting Mood- Aesthetic Collage

BRAND ECOSYSTEM (Blog 13)

- Master Brand- Sub-Brands- Programs- Digital Products - Events

- Hotline- Coaching Suite - Partnerships- Brand Flywheel

BRAND CULTURE (Blog 14)

- Culture Code- Values in Action- Team Rituals- Client Standards- Brand Etiquette- Design Etiquette- Brand Commandments - Operating Principles- Team Language Rules - Leadership Philosophy

OPTIONAL BLOGS (15–17)

- Photography Library - Template Library- Press Kit- Bio Set

- Headshots- Brand Facts- Media Angles- Interview Topics